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Solar Street Lights
The industry is fiercely competitive with constant changes. The creation of corporate brand competition has dramatically altered the landscape, and price competition has turned the previous joking about “cheap prices” into reality. In this turbulent environment, no expert can do without their powerful tools—namely, the promotional and sales media including print, online media, and e-commerce.
Print media, primarily referring to newspapers, magazines, and other means of dissemination, plays a crucial role in the Solar Street Lights industry. It once became a major promotional channel for the street light sector and continues to hold significance. Print media relies on its direct and effective dissemination method to maintain a place in the market, so it should not be underestimated.
Online media originally referred to internet-based dissemination, and now includes self-media like WeChat. This form of communication has become mainstream due to its speed, broad reach, low cost, and high interactivity. Additionally, WeChat public accounts have become the standard for formal companies, similar to the previous company websites. If your business does not have a WeChat public account yet, it is advisable to create one as soon as possible, and if needed, seek a professional company’s assistance.
E-commerce refers to electronic commerce platforms, which currently come in three types. The first is third-party general platforms, such as Tmall and JD.com, which have a wide range of products and brands, making promotion challenging. It is advisable to avoid this area without a professional team. The second type is the self-built e-commerce platform for companies, which incurs high costs for establishment, operation, and promotion; therefore, it is not recommended for companies without sufficient strength. The third type is specialized platforms in the lighting industry, which have lower entry barriers and are very targeted, making them easier to promote.
In the era of the internet, it is essential to employ internet thinking. Currently, these three dissemination methods should be used simultaneously to absorb all different customer groups each method targets, leaving no promotional opportunity overlooked. Print media serves as offline dissemination, online media corresponds to online promotion, while e-commerce combines both dissemination and direct sales. Effectively integrating and utilizing these three methods will significantly enhance outcomes.
More information on Solar Street Lights can be found on the official website!
