Most businesses experience peak and off-peak seasons, especially in the lighting industry. This is something that many solar street light manufacturers are aware of. Every year from March to May and from September to December can be defined as the peak season for the solar street light industry, and everyone is very busy during this time. However, the remaining time belongs to the off-peak season. Although there are not as many tasks, one cannot afford to relax; this period is a golden time for research and development preparation to ensure a robust readiness for the upcoming peak season.
In the sales process of solar lighting products, most companies are fiercely competing in the peak season, but they become silent during the off-peak season because they feel the market’s sales volume has drastically decreased. Even with substantial investments in manpower and finances, it is often futile to boost sales, and from a financial perspective, it is also very uneconomical; typically, a large number of temporary staff are laid off. However, the off-peak season is an excellent opportunity for the e-commerce operations department to prepare and rest. Treating this season as a training and learning period for e-commerce personnel might be a worthwhile choice.
As a solar lighting manufacturer, the meaning of peak and off-peak seasons can be differentiated by products. Different products also have their own peak and off-peak seasons. For instance, during this time, there may be more orders for solar street lights and solar landscape lights, while other times see a higher demand for solar lawn lights, solar post lights, and solar wall lights. Overall, each product has market demand even in the off-peak season; it just isn’t as pronounced as in the peak season. Therefore, we can make decisions based on these trends, such as focusing on sales during peak season and on market activities during the off-peak season. For instance, solar street lights are generally in demand throughout the year, depending on the progress of the projects.
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