Should LED streetlight manufacturers prioritize low-margin high-volume sales or focus on brand establishment?

Thin profits and high sales are the magic formula for many streetlight manufacturers, as this strategy significantly boosts the sales of LED streetlights. It has also allowed many streetlight factories in Bitpott to move into the international market. However, this mentality of thin profits leads to a gradual decline in the competitiveness of businesses and prevents them from achieving long-term benefits.

In a situation where the market is flooded with products, consumers often tend to prefer branded products.

The LED streetlights sold on the market are not based on thin profits but rather on substantial profits. Larger streetlight manufacturers enjoy thicker profit margins. Nevertheless, people are willing to spend more money on these products because their brands are trustworthy. Due to the thin profit strategy, many LED streetlight companies do not have the funds to improve technology, enhance the quality of streetlights, or invest in more advertising, leading to a lack of consumer awareness about their products. Even if these companies offer high-quality LED streetlights, consumers remain unaware of them. Consumers would rather choose a brand that they recognize and trust for LED streetlights.

The ability to achieve high sales does not depend on thin or thick profits but rather on the value that can be provided! Pursuing differentiation to create value is the path to substantial profits and sales!

To solve business issues, it is essential to pursue differentiation, meaning that in a situation where products differ, one can obtain high value. Creating added value through differentiation is what will enhance our competitiveness!

Streetlight manufacturers must create their own differentiation and add value to achieve substantial profits and sales!

This company is a high-tech enterprise specializing in the production of outdoor lighting fixtures. It has imported advanced production equipment and processes from Europe and America, focusing on the development of smart control systems for outdoor lighting, providing clients with solutions for urban and rural streetlight projects, and receiving high praise from customers.